INTRODUCTION ADVERTISING Women Modart: Woman's Attractiveness: The Power that Moves the World (1918) Listerine: Often a Bridesmaid but Never a Bride (1923) Tiparillo: Should a Gentleman Offer a Tiparillo to a Lab Technician? (1968) NOW Legal Defense & Education Fund: "When I Grow Up, I'm Going to Be a Judge, or a Senator or Maybe President" (1980) Mary Ann Restivo: "I Know She's a Very Important Person" (1987) Wrangler: A Western Original Wears a Western Original (1990) U.S. Army: There's Something about a Soldier (1990) National Women's Political Caucus: What If? (1991) Nike: Remember PE Class? (1992) American Express Company: Buy What You Want to Buy (1991) Men White Owl: "We Smash 'Em Hard" (1918) Listerine: Case #099 B (1928) Charles Atlas: How Joe's Body Brought Him Fame instead of Shame (1944) Joe Weider: The End of the Skinny Body (1973) Future Homemakers of America: When Crusher Lizowski Talks about Being a Homemaker, You Listen (1978) Paco Rabanne: "Hello?" "How's the Great American Novel Going?" (1982) Aramis: An American Hero (1986) Calvin Klein: Obsession for Men (1989) Oaktree: In This world of Total Confusion (1992) Nike: When You're Old, and Tired, and Suspicious Anxieties (1992) Resinol Soap: The Girl with the Clear Skin Wins (1916) Book of Etiquette: Again She Orders--"A Chicken Salad, Please" (1921) Symphony Press: Shy Person's Guide to a Successful Love Life! (1983) LifeStyles: LifeStyles Introduces the Strongest Condom Made in America (1987) International Paper Company: How to Write a Personal Letter by Garrison Keillor (1987) San Francisco Black Coalition on AIDS: "I Learned I Was HIV Positive 5 Years Ago" (1991) Neutrogena: Neutrogena Gives You the Clean-Pore Advantage over Acne (1992) Automobiles Willys-Overland: "Most Automobiles Are Like Most Men" (1921) Ford Closed Cars: Her Habit of Measuring Time (1924) Volkswagen: Lemon (1960) Oldsmobile Toronado: Separates the Men from the Boys (1969) Volkswagen: Which Man Would You Vote For? (1972) Mazda: You're Not John Doe. Why Drive His Car? (1991) Saturn: Marcel Jojola Liked the Saturn SLI So Much, He Had His Customized for Work (1992) Suzuki: We Were Cruisin' Highway 34 When Lenny Said (1992) Eating and Drinking Wolfschmidt's Vodka: "You're Some Tomato" (1961) Ballantine Ale: How Would You Put a Glass of Ballantine Ale into Words? (1952) Coca-Cola: America (1975) McCormick/Schilling: With My Cooking, the Army That Travels on Its Stomach Is Facing a Pretty Bumpy Road (1976) Campari: Geraldine Chaplin Talks about Her "First Time" (1981) Burger King: They Gave the Board of Education a Lesson in the Constitution (1992) McDonald's: Unless We Keep Living the Dream . . . (1992) Media Great Books: These Are the Books That Hitler Burned (1966) Seventeen: Why Teenage Girls Stick with Their Mouthwash Longer Than Their Boyfriends (1980) Eyewitness News: Some People Are So Opposed to Murder They'll Kill Anyone Who Commits It (1982) Cosmopolitan: Can a Girl Be Too Busy? (1984) Good Housekeeping: She's a Woman Who Loves Her Job (1990) SONY: It Weighs 8,000,000 Pounds Less Than Your Average Library (1992) Mitsubishi: Swimming at Night Had Never Bothered Me Before (1992) Institutional and Corporate Advertising Army National Guard: Do Something Different around Home (1978) United Negro College Fund: Who Ever Said the Man Who Discovers a Cure for Cancer Is Going to Be White, or Even a Man? (1979) Distilled Spirits Council: Really Tying One On (1979) Tobacco Institute: A Word to Smokers/A Word to Nonsmokers (1979) Bell System: Reach Out and Touch Someone (1980) National Rifle Association: I'm the NRA (1987) Handgun Control: "Help Me Fight the National Rifle Association" (1987) Rockwell International: Focusing on Education (1991) Adelphi University: There Are Three Things Everyone Should Read before Entering College (1989) Central Intelligence Agency: Wouldn't You Want to Know if U.S. Territory Was Going to Be Invaded? (1992) U.S. Council for Energy Awareness: Trees Aren't the Only Plants That Are Good for the Atmosphere (1992) Marianne Moore: Correspondence with the Ford Motor Company (1955) David Ogilvy: How to Write Potent Copy (1963) Patricia Volk: A Word from Our Sponsor (1987) Neil Postman: The Parable of the Ring around the Collar (1988) Teresa Riordan: Miller Lite Guy (1989) Miller Lite: She's the Word Pilsner (1990) Michael Specter: Cigarettes for the Tractor-Pull Generation (1990) David Beers and Catherine Capellaro: Greenwash (1991) Phillips Petroleum: The Eagle Has Landed (1990) Press Staff Correspondent: Important. Assassination of President Lincoln, New York Herald, April 15, 1865 Stephen Crane: Stephen Crane's Own Story [He Tells How the Commodore Was Wrecked and How He Escaped], New York Press, January 7, 1897 Francis Pharcellus Church: Is There a Santa Claus? New York Sun, December 31, 1897 Heywood Broun: There Isn't a Santa Claus, New York World-Telegram, December 20, 1934 Jack Lait: Dillinger "Gets His", International News Service, July 23, 1934 George M. Mahawinney: An Invasion from the Planet Mars, Philadelphia Inquirer, November 1, 1938 Dorothy Thompson: Mr. Welles and Mass Delusion, New York Herald Tribune, November 2, 1938 Langston Hughes: Family Tree, Chicago Defender, ca. 1942 William L. Laurence: Atomic Bombing of Nagasaki Told by Flight Member, New York Times, September 9, 1945 Tom Wicker: Kennedy Is Killed by Sniper as He Rides in Car in Dallas, New York Times, November 23, 1963 Tom Wicker: The Assassination, Times Talk, December 1963 Thomas O'Toole: "The Eagle Has Landed": Two Men Walk on the Moon, Washington Post, July 24, 1969 Vivian Gornick: The Next Great Moment in History Is Theirs [An Introduction to the Women's Liberation Movement], Village Voice, November 17, 1969 Mike Royko: Jackie's Debut a Unique Day, Chicago Daily News, October 25, 1972 Susan Jacoby: Unfair Game, New York Times, February 23, 1978 Jimmy Breslin: Life in a Cage, New York Daily News, May 21, 1987 Debbie McKinney: Youth's Despair Erupts, Anchorage Daily News, January 12, 1988 Diana Griego Erwin: His Dreams Belong to the Next Generation, Orange County Register, May 25, 1989 Samuel Francis: Rapping Garbage as "Art", Washington Times, August 24, 1989 David von Drehle: Shaken Survivors Witness Pure Fury, Miami Herald, September 23, 1989 Michael Ventura: On Kids and Slasher Movies, L.A. Weekly, November 3, 1989 Anna Quindlen: Fighting the War on Cigs, New York Times, March 4, 1990 Obscenity/The Case of 2 Live Crew Scott Higham, Anne Bartlett, and James F. McCarty: A First: Album Ruled Obscene, Miami Herald, June 9, 1990 Ancil Davis: National Association of Independent Record Distributors and Manufacturers Meet Tackles Sticky Problem Posed by Stickering, Variety, June 5, 1990 Tottie Ellis: Hooray for This Crackdown on Obscenity, USA Today, June 12, 1990 Mona Charen: Much More Nasty Than They Should Be, Boston Globe, June 16, 1990 Juan Williams: The Real Crime: Making Heroes of Hate Mongers, Washington Post, June 17, 1990 Henry Louis Gates, Jr.: 2 Live Crew, Decoded, New York Times, June 19, 1990 David Mills: The Judge vs. 2 Live Crew: Is the Issue Obscenity or Young, Black Males? Washington Post, National Weekly Edition, June 25-July 1, 1990 Teri Maddox: Unsuspecting Parents Can't Believe Their Ears, Belleville (Illinois) News Democrat, September 30, 1990 Laura Parker: How Things Got Nasty in Broward County, Washington Post, October 21, 1990 Luther Campbell: "Today They're Trying to Censor Rap, Tomorrow . . . " Los Angeles Times, November 5, 1990 Russell Baker: Don't Mention It, New York Times, May 30, 1990 Ann Powers and Nina Schuyler: Censorship in America: Why It's Happening, San Francisco Weekly, June 20, 1990 George Lakoff: Metaphor and War, East Bay Express, February 22, 1991 David G. Savage: Forbidden Words on Campus, Los Angeles Times, February 12, 1991 Maureen Dowd: The Senate and Sexism, New York Times, October 8, 1991 Patrick O'Connell: Settlement of America: A Continuing Crime, San Francisco Examiner, October 14, 1991 Jeffrey Hart: Feting the Lindbergh of the 15th Century, San Francisco Examiner, October 14, 1991 Karen Jurgensen: Redskins, Braves: Listen to Those You've Offended, USA Today, November 25, 1991 Paul Hemphill: Names Debate off Target, USA Today, November 25, 1991 Magazines Jack London: The Story of an Eyewitness [An Account of the San Francisco Earthquake], Collier's Weekly, May 1906 William Hard: De Kid Wot Works at Night, Everybody's Magazine, January 1908 Peter Homans: The Western: The Legend and the Cardboard Hero, Look, March 13, 1962 Time Staff: Death of a Maverick Mafioso [On the Shooting of Joey Gallo] Time, April 1972 N. Scott Momaday: A First American Views His Land, National Geographic, July 1976 Toni Morrison: Cinderella's Stepsisters, Ms., September 1979 Gretel Ehrlich: The Solace of Open Spaces, Atlantic, May 1981 Stephen King: Now You Take "Bambi" or "Snow White"--That's Scary, TV Guide, June 13, 1981 Bob Greene: Fifteen, Esquire, August 1982 Lance Morrow: A Nation Mourns, Time, February 10, 1986 Jerry Adler: We Mourn Seven Heroes, Newsweek, February 10, 1986 Martin Gottfried: Rambos of the Road, Newsweek, September 8, 1986 Sallie Tisdale: We Do Abortions Here: A Nurse's Story, Harper's, October 1987 Randy Shilts: Talking AIDS to Death, Esquire, March 1989 Ann Hodgman: No Wonder They Call Me a Bitch, Spy, June 1989 Elizabeth F. Brown, M.D., and William R. Hendee, Ph.D.: Adolescents and Their Music, Journal of the American Medical Association, September 22/29, 1989 Lillian S. Robinson: What Culture Should Mean, The Nation, September 25, 1989 Sidney Hook: Civilization and Its Malcontents, National Review, October 13, 1989 Ishmael Reed: Antihero, Spin, May 1990 Josh Ozersky: TV's Anti-Families: Married . . . with Malaise, Tikkun, January/February 1991 John Updike: The Mystery of Mickey Mouse, Art & Antiques, November 1991 Robert Hughes: The Fraying of America, Time, February 3, 1992 Best-Sellers Harriet Beecher Stowe: Uncle Tom's Cabin/Select Incident of Lawful Trade (1852) P. T. Barnum: Struggles and Triumphs of P. T. Barnum/Early Life (1855) Ernest Laurence Thayer: Casey at the Bat (1888) Edgar Rice Burroughs: Tarzan of the Apes [Tarzan Meets Jane; or Girl Goes Ape] (1914) Dale Carnegie: How to Win Friends and Influence People/Fundamental Techniques in Handling People (1936) Wilfred Funk and Norman Lewis: Thirty Days to a More Powerful Vocabulary/First Day: Give Us 15 Minutes a Day (1942) Ogden Nash: Kindly Unhitch That Star, Buddy (1945) Mickey Spillane: I, the Jury [Mike Hammer Plots Revenge] (1947) Grace Metalious: Peyton Place [Michael Rossi Comes to Peyton Place] (1956) Vance Packard: The Hidden Persuaders/Babes in Consumerland (1957) Mario Puzo: The Godfather [The Shooting of Don Corleone] (1969) Alex Haley: Roots [What Are Slaves?] (1976) Benjamin Spock: The Common Sense Book of Baby Care/Should Children Play with Guns? (1976) Ron Kovic: Born on the Fourth of July [Wounded] (1976) William Least Heat Moon: Blue Highways/Nameless, Tennessee (1982) Letitia Baldridge: Letitia Baldridge's Complete Guide to Executive Manners/A Woman Traveling Alone (1985) Garrison Keillor: Lake Wobegon Days/Sumus Quod Sumus (1985) Barry Lopez: Arctic Dreams [The Arctic Hunters] (1986) Allan Bloom: The Closing of the American Mind [Music] (1987) Amy Tan: The Joy Luck Club/Two Kinds (1989) Susan Faludi: Backlash: The Undeclared War against American Women/Blame It on Feminism (1991) Classics Christopher Columbus: Michele de Cuneo's Letter on Columbus' Second Voyage (1495) Tom Wolfe: Columbus and the Moon (1979) Thomas Jefferson: The Declaration of Independence (1776) Nathaniel Hawthorne: My Kinsman, Major Molineux (1832) Frederick Douglass: Narrative of the Life of Frederick Douglass (1845) Henry David Thoreau: Walden/Where I Lived, and What I Lived For (1854) Walt Whitman: One's-Self I Sing (1867) Walt Whitman: I Hear America Singing (1860) Walt Whitman: A Noiseless Patient Spider (1868) Harriet Jacobs: Incidents in the Life of a Slave Girl/ The Loophole of Retreat (1861) Emily Dickinson: After great pain, a formal feeling comes-- (ca. 1862) Emily Dickinson: One need not be a Chamber--to be Haunted (ca. 1863) Emily Dickinson: I felt a Cleaving in my Mind-- (ca. 1864) Mark Twain: Old Times on the Mississippi (1875) Mark Twain: How to Tell a Story (1897) Charlotte Perkins Gilman: The Yellow Wallpaper (1892) Kate Chopin: The Dream of an Hour (1894) Stephen Crane: The Open Boat/A Tale Intended to Be after the Fact (1897) Jack London: To Build a Fire (1908) Robert Frost: Design (1922), The Gift Outright (1942) Ernest Hemingway: Soldier's Home (1925) William Carlos Williams: The Use of Force (1933) E. B. White: Once More to the Lake (1941) William Faulkner: The Bear/Part I (1942) Richard Wright: Black Boy [Discovering Books] (1945) Flannery O'Connor: The Life You Save May Be Your Own (1953) Tillie Olsen: Tell Me a Riddle/I Stand Here Ironing (1953-54) Allen Ginsberg: A Supermarket in California (1955) Sylvia Plath: Man in Black (1959), The Detective (1962) John Updike: A & P (1962) Martin Luther King, Jr.: I Have a Dream (1963) Maya Angelou: I Know Why the Caged Bird Sings/Champion of the World (1969) Norman Mailer: Of a Fire on the Moon [The First Moon Walk] (1970) Joan Didion: On the Mall (1975) Maxine Hong Kingston: The Woman Warrior/No Name Woman (1975) Walker Percy: The Loss of the Creature (1975) Raymond Carver: What We Talk about When We Talk about Love (1981) Lewis Thomas: The World's Biggest Membrane (1982) Annie Dillard: Total Eclipse (1982) Eudora Welty: The Little Store (1975) June Jordan: Nobody Mean More to Me than You and the Future of Willie Jordan (1985) Scripts Orson Welles: The War of the Worlds (1938) Bud Abbott and Lou Costello: Who's on First (1945) Batten, Barton, Durstine, and Osborne: Ring around the Collar (ca. 1975) Dick Orkin and Bert Berdis: Puffy Sleeves: A Time Magazine Commercial (1977) Robert Geller: Hemingway's "Soldier's Home": A Screenplay (1976) Richard B. Eckhaus: The Jeffersons: "The Blackout" (1978) Matt Williams: Roseanne: "Life and Stuff" (1988)