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Sales Management Douglas J. Dalrymple

Sales Management By Douglas J. Dalrymple

Sales Management by Douglas J. Dalrymple


$21.99
Condition - Good
Only 1 left

Summary

This text highlights recent developments, topical issues, and unique sales strategies. Dalrymple places special emphasis on managing strategic account relationships, team development, diversity in the work force, sales force automation, problem solving skills, and financial issues.

Sales Management Summary

Sales Management: Concepts and Cases by Douglas J. Dalrymple

Through six editions, Sales Management has provided readers with a comprehensive, practical approach to sales management. Now the authors continue that tradition in a new edition that places special emphasis on current issues of managing strategic account relationships, team development, diversity in the work force, sales force automation, and ethical issues.

Table of Contents

SALES MANAGEMENT FUNCTIONS AND STRENGTHS. Introduction to Selling and Sales Management. Strategic Planning and Budgeting. DEVELOPING THE SELLING FUNCTION. Personal Selling. Account Relationship Management. Territory Management. Sales Ethics. SALES GOALS AND STRUCTURE. Estimating Potentials and Forecasting Sales. Organization. Territory Design. BUILDING A SALES PROGRAM. Recruiting and Selecting Personnel. Sales Training. LEADING AND MOTIVATING THE SALES FORCE. Leadership. Motivating Salespeople. Compensating Salespeople. Evaluating Performance. Appendices. References. Credits. Key Term and Subject Index. Indexes.

Additional information

GOR012849706
9780471388807
0471388807
Sales Management: Concepts and Cases by Douglas J. Dalrymple
Used - Good
Hardback
John Wiley and Sons Ltd
20001019
608
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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