'It is a joy to read with chapters on deja vu, savants, trauma and first to last memories, providing a fresh and cogent look at how and why we remember.' Publishing News
'Douwe Draaisma, a historian of psychology based in the Netherlands, has set out to report on a medley of scientific accounts of memory and experienced time with an eye for the bizarre. The result is a potpourri of a book, incorporating philosophy, neuroscience, case history, research, potted biography.' Sunday Times
'This is a book of many metaphors and some explanations, beautifully written and engaging from beginning to end.' The Oldie Magazine
'... full of fascinating, sexy, scientific concepts.' The Times
'... delightful ... His concerns range from the extraordinary memories and calculating powers of so-called idiot savants to the strange sensation of deja vu, and the 'flashbulb memory' that apparently enables so many of us to recall what we were doing when we first heard of Diana's death (or in my case, Thatcher's resignation). It is for the richness of these anecdotes, and the sophistication with which he weaves them into his account, that Draaisma's book makes such a pleasing read.' The Guardian
'... a highly readable and erudite account of autobiographical memory ... A rich book for holiday reading.' Scientific and Medical Network
'Draaisma's exploration of how our lives are shaped by the remembered past is a wry and literate investigation of the history of psychology and of the human condition. The result is informative, amusing and moving. Long after you close it, it leaves a good memory.' New Scientist
'... one finishes the book with a heightened awareness of the complexity and the fickleness of human memory, and a genuine sense of pleasure at having encountered such a subtle, entertaining, and illuminating guide to the territory.' The Times Literary Supplement
'... fascinating.' Independent
'... clarity and accessibility for a general audience ... He is a terrific writer, whose erudition and passion for the topic are apparent in every page.' Nature Medicine
'Draaisma writes beautifully, and this book is simply a joy to read ... the writing of this book has a wistful, thought-provoking, gnomic quality, a lightness of touch, a gentle rhythm, a willingness to reflect and to share its author's own memories, the slightest sense of a worldweariness coupled with an endless curiosity for the nooks and crannies of human experience and a simply carried wisdom, all reminiscent of the great essayists. ... this book is a wonderful read, its self-contained chapters being perfect for reading at leisure, to amuse, to provoke and to reflect on.' The Times Higher Education Supplement
'... charming collection of essays. Combining impressive scholarship in the history of psychology and contemporary research with a poetic touch ... this is a fine collection for memory lovers who will appreciate the facts it contains as well as the rich metaphors.' Nature
'What causes deja vu - and what would it be like to have a perfect memory? Prof Draaisma brings real-life case studies and research to bear on such questions in a collection of essays whose style is reminiscent of the late Stephen Jay Gould (though mercifully without the latter's tedious weebling).' Daily Telegraph
'Draaisma's exploration of how our lives are shaped by the remembered past is a wry and literate investigation of the history of psychology and of the human condition. The result is informative, amusing and moving. Long after you close it, it leaves a good memory.' New Scientist
