Seeing is believing: look at the pictures and lose weight - permanently! Dr Shapiro explains why 'going on a diet' is a bad idea: every dieter is looking for the miraculous moment when they reach target weight and can start eating 'normally' again. The key cause of unwanted weight gain is eating without thinking. It doesn't take much to make us aware of what we're eating, but sometimes we have to see it to believe it. - Clear pictures of calorie-counted portions help you make informed choices about everything you eat - Stop depriving yourself, stop feeling guilty - and stop dieting - Change your relationship with food for ever