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The Elements of International English Style Edmond H. Weiss

The Elements of International English Style By Edmond H. Weiss

The Elements of International English Style by Edmond H. Weiss


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Condition - Good
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Summary

This handbook - for anyone who needs to write English correspondence for an international business audience - integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language.

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The Elements of International English Style Summary

The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience by Edmond H. Weiss

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into e-mail culture. Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.

Table of Contents

Acknowledgments; Foreword; 1. The Language of Global Business Is International English; 2. Principles of Simplicity; 3. Principles of Clarity; 4. Reducing Burdens; 5. Writing for Translation; 6. Principles of Correspondence; 7. Principles of Cultural Adaptation; Appendixes

Additional information

CIN0765615711G
9780765615718
0765615711
The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience by Edmond H. Weiss
Used - Good
Hardback
Taylor & Francis Ltd
20050331
192
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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