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50 Management Ideas You Really Need to Know Edward Russell-Walling

50 Management Ideas You Really Need to Know By Edward Russell-Walling

50 Management Ideas You Really Need to Know by Edward Russell-Walling


Summary

An accessible introduction to the central ideas of business and management.

50 Management Ideas You Really Need to Know Summary

50 Management Ideas You Really Need to Know by Edward Russell-Walling

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

About Edward Russell-Walling

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

Table of Contents

Introduction. Adhocracy. Balanced scorecard. Benchmarking. Blue ocean strategy. Boston matrix. BPR. Brand. Channel management. Core competence. Corporate governance. Corporate social responsibility. Corporate strategy. Costs of complexity. Customer relationship management. Decentralization. Diversification. The 80:20 principle. Empowerment. Entrepreneurship. Experience curve. The five forces of competition. The four Ps of marketing. Globalization. Innovation. Japanese management. The knowledge economy. Leadership. Lean manufacturing. The learning organization. The long tail. Loyalty. Management by objectives. Market segmentation. Mergers and acquisitions. Organizational excellence. Outsourcing . Project management. Scientific management. Six Sigma. Stakeholders. Strategic alliances. Supply chain management. Systems thinking. Theories X & Y (and Theory Z). Tipping point. Total quality management. Value chain. War and strategy. Web 2.0. What business are you really in? Biographical Notes. Glossary. Index.

Additional information

GOR005880591
9781780875835
1780875835
50 Management Ideas You Really Need to Know by Edward Russell-Walling
Used - Very Good
Paperback
Quercus Publishing
2012-08-02
208
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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