From morning treats like crumpets, muffins and sticky breads to savory and nutritious multigrains and dark ryes, Fast Breads teaches mastery of breadmaking - without spending hours doing it. SALES HANDLE: Elinor's baking books have sold over 198,000 copies combined. She's a trusted entity, and this is her take on baking bread easily and quickly. * We have a track record with baking books by Elinor Klivans: Her titles include Cupcakes, Big Fat Cookies, and Essential Chocolate Chip Cookbook. ** Elinor is a well-connected food writer with the Washington Post and Bon Appetit. ** There's an interest in no-knead, fast bread recipes, evidenced by several other books on the subject with strong numbers (see competition).