Cart
Free US shipping over $10
Proud to be B-Corp

Strategic Marketing for Libraries Elizabeth J. Wood

Strategic Marketing for Libraries By Elizabeth J. Wood

Strategic Marketing for Libraries by Elizabeth J. Wood


$110.09
Condition - New
Only 2 left

Summary

Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.

Strategic Marketing for Libraries Summary

Strategic Marketing for Libraries: A Handbook by Elizabeth J. Wood

Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic. Wood does an excellent job of explaining complicated marketing concepts and providing real-life examples. RQ

This handbook on planning and marketing is recommended as a guide for library managers in academic, public, and special libraries, large or small, who are groping for effective methods of outreach to their constituencies. There are not many volumes which address these aspects of management so thoroughly or so lucidly. Special Libraries

It is the authors' contention that, although librarians understand the need to market their institutions, they have not as yet focused on how to do so in a deliberate and structured fashion. The text provides means for the strategic planning of information marketing, and it incorporates cogent suggestions for defining missions, setting goals, and devising growth strategies and methodologies for evaluation. Wood and Young urge that the profession examine the challenges of automation in libraries in concert with current marketing strategies, thus assuring long-term viability and patron support. Booklist

This unique guide goes beyond mere endorsement of publicity and selling techniques to offer a thoughtful, practical, in-depth discussion of how marketing principles fit into library operations and planning. General marketing principles are explained and interpreted for practitioners in the library and information science fields. Applications of marketing principles appropriate for academic, public, and special libraries are described in detail. In addition, the book examines the interrelationships among the key steps of strategic planning, emphasizing the relationship of continuous, formal planning to implementation of marketing concepts. Numerous graphs and tables provide readily accessible information.

About Elizabeth J. Wood

ELIZABETH J. WOOD is an Assistant Professor at Bowling Green State University in Ohio.

VICTORIA L. YOUNG is Head of Reader Services at Xavier University in Cincinnati, Ohio.

Table of Contents

Introduction Library Marketing Principles of Marketing Opportunity Analysis Selection of Target Markets The Marketing Mix The Marketing System Library Strategic Planning Principles of Strategic Planning The Mission Goals, Objectives, and Strategies Growth Strategies Portfolio Management Appendix A: Kansas City Public Library, Library Development Projections, 1987-1991 Appendix B: Pasadena Public Library Recommendations and Five-Year Plan Bibliographical Essay Index

Additional information

NPB9780313244056
9780313244056
0313244057
Strategic Marketing for Libraries: A Handbook by Elizabeth J. Wood
New
Hardback
Bloomsbury Publishing Plc
1988-02-04
229
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Strategic Marketing for Libraries