Name: Television and New Media Audiences By Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)
SKU: 9780198711414
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Television and New Media Audiences Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)

Television and New Media Audiences By Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)

Summary

Why is talk about television forbidden at some schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Through case studies, Ellen Seiter explains what audience research tells us about gender, class, and the significance of television and computers at home and in the workplace.

Television and New Media Audiences by Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)

Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace. The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc.

Sku

GOR010307194

ISBN 13

9780198711414

ISBN 10

0198711417

Title

Television and New Media Audiences by Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)

Author

Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)

Series

Oxford Television Studies

Condition

Used - Like New

Binding type

Paperback

Publisher

Oxford University Press

Year published

1998-12-17

Number of pages

166

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Television and New Media Audiences Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)

Television and New Media Audiences by Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)

Summary

Television and New Media Audiences Summary

Television and New Media Audiences by Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)

About Ellen Seiter (Professor of Communications, Professor of Communications, University of California, San Diego)

Table of Contents

Additional information

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