The book is structured chronologically with chapters covering four key eras in the history of the movies and illustrates the important movie posters of each time focusing on influential designers, directors, movies, and genres. It includes famous designers such as Saul Bass and Bob Peak who are recognized for a poster style that is inimitably their own, and key directors who had a strong influence on the design of their movie's posters such as Alfred Hitchcock and Spike Lee. The book also covers the various posters designed for films from Citizen Kane, to The Godfather, to 2001: A Space Odyssey. The text is lively and accessible.