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Optimal Distinctiveness Eric Yanfei Zhao (Indiana University)

Optimal Distinctiveness By Eric Yanfei Zhao (Indiana University)

Optimal Distinctiveness by Eric Yanfei Zhao (Indiana University)


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Summary

This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness.

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Optimal Distinctiveness Summary

Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets by Eric Yanfei Zhao (Indiana University)

Optimal distinctiveness - being both 'similar to' and 'different from' peers - is an important imperative of organizational life and represents a common research question of organizational scholars across various disciplinary domains such as strategy, organization theory, entrepreneurship, and international business. This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship, based on which an orienting framework is proposed to stress the highly contextualized and dynamic nature of optimal distinctiveness. The orienting framework provides several powerful and unique angles for understanding organizations' competitive positioning in various types of markets, for applying optimal distinctiveness research to different levels of analysis, and for nurturing a more cross-disciplinary and mutually generative conversation on optimal distinctiveness theory.

Table of Contents

1. Optimal Distinctiveness Theory in Organization Studies; 2. The Historical Grounding of Optimal Distinctiveness Research; 3. An Orienting Framework for Macro Research on Optimal Distinctiveness; 4. Expanding the Scope: How the Optimal Distinctiveness Framework Can Bring New Insights into Multiple Research Streams; 5. Zooming In: How the Optimal Distinctiveness Framework Informs Studies of Organizations' Competitive Positioning; 6. Zooming Out: How the Optimal Distinctiveness Framework Informs Studies of Market Category Dynamics; 7 Conclusion.

Additional information

CIN1108964877VG
9781108964876
1108964877
Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets by Eric Yanfei Zhao (Indiana University)
Used - Very Good
Paperback
Cambridge University Press
2022-05-05
75
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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