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Success Made Simple Erik Wesner

Success Made Simple By Erik Wesner

Success Made Simple by Erik Wesner


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Summary

* Success Made Simple is the first practical book of Amish business success principles for the non-Amish reader. * The work provides a platform of transferable principles that are simple and universal enough to be applied in the non-Amish world, in a wide variety of business and management settings.

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Success Made Simple Summary

Success Made Simple: An Inside Look at Why Amish Businesses Thrive by Erik Wesner

The keys to better business from a thriving group of business owners-the Amish

Business can be discouraging. According to US Department of Labor figures, only 44 percent of newly-opened firms will last four years. Amish firms, on the other hand, have registered a 95% survival rate over a five-year period. And in many cases, those businesses do remarkably well-as Donald Kraybill writes: "the phrase 'Amish millionaire' is no longer an oxymoron." Success Made Simple is the first practical book of Amish business success principles for the non-Amish reader. The work provides a platform of transferable principles--simple and universal enough to be applied in the non-Amish world, in a wide variety of business and management settings.

  • Learn how to develop profitable and fulfilling enterprises as Amish explain how to build fruitful relationships with customers and employees, prosper by playing to strengths, and create an effective marketing story
  • Includes interviews with over 50 Amish business owners outline the role of relationships in business and the importance of the big picture-taking in long-term goals, the welfare of others, and personal integrity
  • Offers ideas on practical application of Amish business practices to non-Amish businesses, with bullet summaries at the end of each chapter reviewing the most important take-away points

With a focus on relationship-building and the big picture, Success Made Simple offers business owners everywhere the tools for better, smarter, more successful enterprises.

Success Made Simple Reviews

"I loved Wesner's comment that the Amish don't need an M.B.A. to run an effective business....There's life in commerce for those more dedicated to the Golden Rule than the Golden calf. Nonprofit managers and employees would do well to take the lessons of personal responsibility, hard work, and a cheerful attitude to heart. After all, they really do engage in work that matters."

About.com, April 11, 2010

"Erik Wesner's new book, "Success Made Simple: An Inside Look at Why Amish Businesses Thrive," might have been titled "How to Succeed in Business Without Really Being Amish." This fascinating and engagingly written book spells out the principles that guide Amish business owners, based on interviews with 60 Amish CEOs employing about 400 people in various enterprises."

LancasterOnline.com, April 10, 2010

"How can a people whose preferred mode of transportation is a horse and buggy do so well in the modern marketplace? That question intrigued Erik Wesner, a former sales manager. His exploration of the Amish approach to business can be found in his fascinating book Success Made Simple: An Inside Look at Why Amish Businesses Thrive. Despite the group's insular nature, Wesner was able to live and work among its members for three years. We're not going to become Amish, he says, but I think some of the cultural values that the Amish display consistently are things that non-Amish people can adopt and incorporate."
Timemagazine, April 8, 2010


Articles, excerpts, slideshows, and mentions with the author also from:
MSNBC Livewith David Shuster, April 2, 2010
Slideshow, FastCompany.com, April 1, 2010
Michael Dresser, Business Talk Radio, March 23, 2010
Q&A, The New York Post, March 22, 2010

About Erik Wesner

ERIK WESNER is an independent expert on the Amish and their business practices, and previously spent a decade as a sales manager and record-breaking salesperson at Nashville's Southwestern Company. He divides his time between Lancaster County, Pennsylvania, where he has strong ties to the Amish community, and Poland, the country of his roots. He also writes the popular blog Amish America at amishamerica.com, covering Amish business, culture, and other topics.

Table of Contents

Foreword ix
By Donald B. Kraybill

Preface: Unearthing the Secrets xiii

A Note on Names xix

1 Eye to the horizon 1

Cultivating a Vision and Thriving Through Crisis

2 Getting smart 27

Hands-On Versus the Hallowed Halls

3 Market-bound 49

Excelling at Sales and Marketing

4 Doing unto others 75

The Crucial Customer Relationship

5 Choosing up sides 103

Getting the Right People in Place

6 Fishing lessons 127

Empowering Your Most Valuable Asset

7 Around the edges 155

Honing an Efficiency Mentality

8 The big picture 183

Getting What You Came For

conclusion 205

Barn Raising

appendix 207

Research and Interview Methodology

Bibliography 211

Acknowledgments 215

About the Author 217

Index 219

Additional information

CIN0470442379VG
9780470442371
0470442379
Success Made Simple: An Inside Look at Why Amish Businesses Thrive by Erik Wesner
Used - Very Good
Hardback
John Wiley & Sons Inc
2010-04-16
256
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Success Made Simple