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Joss Whedon Versus the Corporation Erin Giannini

Joss Whedon Versus the Corporation By Erin Giannini

Joss Whedon Versus the Corporation by Erin Giannini


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Summary

In this study of Joss Whedon's work, from his early days as story editor for Roseanne to his relationship with Marvel, the author traces his use of corporate culture as the primary antagonist under which all of his protagonists struggle, from the fast food horrors in Buffy and Roseanne, to the corporate-funded technology used in Agents of S.H.I.E.L.D.

Joss Whedon Versus the Corporation Summary

Joss Whedon Versus the Corporation: Big Business Critiqued in the Films and Television Programs by Erin Giannini

Joss Whedon may be primarily known for his numerous films and television series that feature villainous vampires, angry gods, and even bloggers who wish to rule the world, but what connects much of his work is the constant presence of a particular type of antagonist: the corporation. In this study of Whedon's work, from his early days as story editor for Roseanne to his relationship with Marvel, I trace his use of corporate culture as the primary antagonist under which all of his protagonists struggle, from the fast food horrors in Buffy and Roseanne, to the corporate-funded technology used in Agents of S.H.I.E.L.D. and the Avengers films, followed by an extensive case study of the multifaceted (and difficult to defeat) Rossum Corporation in Dollhouse. The proliferation of corporate actors allows Whedon and his team to provide explicit sociopolitical commentary on a real world in which corporations wield enormous control.

About Erin Giannini

Erin Giannini is an independent scholar whose research has focused on new technology, product placement, and its effect on narrative. She has also published and presented work on religion, socioeconomics, technology, and corporate culture in works such as Supernatural, Dollhouse, Heroes, The Cabin in the Woods, and Mystery Science Theater 3000, and is currently the TV editor for PopMatters. She lives in Albuquerque, New Mexico.

Additional information

NLS9781476667768
9781476667768
1476667764
Joss Whedon Versus the Corporation: Big Business Critiqued in the Films and Television Programs by Erin Giannini
New
Paperback
McFarland & Co Inc
2017-11-30
223
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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