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How to Win in Washington Ernest Wittenberg

How to Win in Washington By Ernest Wittenberg

How to Win in Washington by Ernest Wittenberg


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Summary

Using case histories of winning campaigns and interviews with members and effective lobbyists, this book describes how to lobby government successfully. The authors draw on their own experiences as Washington-based lobbyists in illustrating the points they make.

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How to Win in Washington Summary

How to Win in Washington: Very Practical Advice About Lobbying the Grassroots and the Media by Ernest Wittenberg

How to Win in Washington describes how to lobby government successfully using case histories of winning campaigns and interviews with members and effective lobbyists.* Practicality: the book provides highly practical, hands-on guidelines for how to approach government representatives,organize, prepare, and argue your case with them and with the media, and exercise the influence necessary to get what you want from government.* A wealth of examples: the authors draw on their own experience as Washington-based lobbyists in illustrating the rules and points which they make on how to lobby effectively.* Entertainment: this is the most entertaining as well as instructive book, which includes many 'war stories' from recent Washington lobbying annals.The writing is colourful enough to be enjoyable for the casual reader who just wants to know how things work in Washington, and detailed enough to serve as a handbook for professionals planning all aspects of the offence or defence of a lobbying campaign. It also offers important lessons for UK lobbyists keen to apply 'States-side' techniques in their own campaigns.

Table of Contents

1. Opening Moves. 2. Organizing a Lobbying Campaign. 3. Orchestrating the Theme. 4. Further Reading and Index.

Additional information

CIN1557865787G
9781557865786
1557865787
How to Win in Washington: Very Practical Advice About Lobbying the Grassroots and the Media by Ernest Wittenberg
Used - Good
Paperback
John Wiley and Sons Ltd
1994-08-27
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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