An authority on cross-cultural issues, Professor Moghaddam offers a global perspective on social psychology while presenting a mainstream approach. Whereas many social psychologists accept that certain 'universals' of behaviour have been uncovered through research, these, says the author, are often based on white middle-class cultures and do not always carry over so easily to other cultures. The book is in full colour throughout and includes end-of-chapter summaries with lists of key terms, discussion questions and annotated reading. Undergraduates in social psychology will find this introductory text both informative and absorbing. Supplements: Instructor's Manual/Student Study Guide/Test Bank/Computerized Test Banks (IBM/Mac)