Preface (Peter Woolliams) Introduction to the Metatheory of Leadership (Fons Trompenaars and Charles Hampden-Turner) Transcultural Competence: Learning to Lead by Through-Through Thinking and Acting, Part I (Fons Trompenaars and Charles Hampden-Turner) Transcultural Competence: Learning to Lead by Through-Through Thinking and Acting, Part II (Fons Trompenaars and Charles Hampden-Turner) New Visions of Capitalism Richard Branson, Virgin (Charles Hampden-Turner, Naomi Stubbe -de-Groot and Fons Trompenaars) Creating a Hyperculture Martin Gillo, Advanced Micro Devices (Charles Hampden-Turner) Recipe for a Turnaround Philippe Bourguignon, Club Med (Fons Trompenaars and Charles Hampden-Turner) Recapturing the True Mission Christian Majgaard, Lego (Dirk Devos and Charles Hampden-Turner) The Balance between Market and Product Anders Knutsen, Bang and Olufsen (Fons Trompenaars and Charles Hampden-Turner) Private Enterprise, Public Service Ge rard Mestrallet, Suez Lyonnaise des Eaux (Peter Prud'homme van Reine, Fons Trompenaars and Charles Hampden-Turner) Leading One Life Val Gooding's, British United Provident Association (BUPA) (Charles Hampden-Turner) Pioneering the New Organization Jim Morgan, Applied Materials (Fons Trompenaars et el) The Internet as an Environment for Business Ecosystems Michael Dell, Dell Computers (Maarten Nijhoff Asser and Charles Hampden-Turner) Global Brand, Local Touch Stan Shih, Acer Computers (Peter Prud'homme van Reine) Weathering the Storm Sergei Kiriyenko, former Russian Prime Minister (Allard Everts and Charles Hampden-Turner) Towards a New Spirit Edgar Bronfman, Seagram's (Todd Jick, Charles Hampden-Turner and Fons Trompenaars) Change within Continuity Karel Vuursteen, Heineken (Dirk Devos and Charles Hampden-Turner) The Challenge of Renewal Hugo Levecke, ABN AMRO (Dirk Devos and Charles Hampden-Turner) Keeping Close to the Customer David Komansky, Merrill Lynch (Fons Trompenaars and Charles Hampden-Turner) Managing the Internationalization Process Kees Storm, AEGON (Fons Trompenaars) A Corporate Dynasty Rahmi M. Koc , Koc Group (Jo Spyckerelle and Charles Hampden-Turner) Leading through Transformation Mark Moody-Stuart, Royal Dutch Shell (Jo Spyckerelle and Charles Hampden-Turner) Keeping the Family in Business or Keeping the Business in the Family Stuart Beckwith, Tim Morris, and Gordon Billage (Peter Woolliams and Charles Hampden-Turner) Transcultural Competence through 21 Reconciliations (Fons Trompennars and Peter Woolliams) Afterword: "Things Come Apart.." (Charles Hampden-Turner) Appendices References Index