A Cognitive Psychology of Mass Communication Fred W. Sanborn (North Carolina Wesleyan College, USA)

Name: A Cognitive Psychology of Mass Communication By Fred W. Sanborn (North Carolina Wesleyan College, USA)
SKU: 9780805830880
Price: 10.00 USD
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A Cognitive Psychology of Mass Communication by Fred W. Sanborn (North Carolina Wesleyan College, USA)

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Summary

This text takes a psychological approach to mass communication, discussing issues with an emphasis on their effects on behaviour and thought. The underlying theme is of the perceived reality constructed from interaction with the media. The author has integrated theoretical perspectives throughout.

A Cognitive Psychology of Mass Communication Summary

A Cognitive Psychology of Mass Communication by Fred W. Sanborn (North Carolina Wesleyan College, USA)

The updated edition of a textbook on the role of mass communication in the formation of perceived reality, for mass communication processes and effects course.

Mass Communication in Society - the Textbook for Our Lives; Research and Theory in Mass Communication - How We Study Media Scientifically; Portrayals of Groups - Distorted Social Mirrors; Advertising - Food (and Everything Else) for Thought; Communication of Values - Media as Parent and Priest; Sports - Marriage of Convenience or Conquest by Television?; News - Setting the Agenda About the World; Politics - Using News and Advertising to Win Elections; Violence - Does All That Mayhem Matter?; Sex - Turning On, Turning Nasty; Prosocial Media - Helpful Media Helping People; Living Constructively with Media - Taking Charge in the New Millennium.

Additional information

Sku

GOR012289411

ISBN 13

9780805830880

ISBN 10

080583088X

Title

A Cognitive Psychology of Mass Communication by Fred W. Sanborn (North Carolina Wesleyan College, USA)

Author

Fred W. Sanborn (North Carolina Wesleyan College, USA)

Condition

Used - Very Good

Binding type

Hardback

Publisher

Taylor & Francis Inc

Year published

19990401

Number of pages

360

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

A Cognitive Psychology of Mass Communication Fred W. Sanborn (North Carolina Wesleyan College, USA)

A Cognitive Psychology of Mass Communication by Fred W. Sanborn (North Carolina Wesleyan College, USA)

Summary

A Cognitive Psychology of Mass Communication Summary

A Cognitive Psychology of Mass Communication by Fred W. Sanborn (North Carolina Wesleyan College, USA)

Table of Contents

Additional information

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