Preface. Mass Communication in Society: Swimming in the Media Sea. Research and Theory in Mass Communication: How We Study Media Scientifically. Portrayals of Groups: Distorted Social Mirrors. Advertising and Marketing: Baiting, Catching, and Reeling Us In. Children and Media: More Than Just Little Adults. Sports and Music: Emotion in High Gear. News: Setting the Agenda About the World. Politics: Using News and Advertising to Win Elections. Violence: Watching All That Mayhem Really Matters. Sex: Pornography, Innuendo, and Rape as a Turn-On. Teaching Values and Health: Media as Parent, Priest, Physician, and Moral Arbiter. Handling Media: Living With New Technologies and Communicating About Media.
