New Rules of Marketing: How to Use One-to-one Relationship Marketing to be the Leader in Your Industry by Frederick Newell
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New Rules of Marketing
Summary
Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which customer database reports and analyses are "need to know"; and why Paerto's law is not always useful.
New Rules of Marketing Summary
Additional information
GOR003299377
9780786312283
0786312289
New Rules of Marketing: How to Use One-to-one Relationship Marketing to be the Leader in Your Industry by Frederick Newell
Used - Very Good
Hardback
McGraw-Hill Education - Europe
1997-06-01
320
N/A
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