If Ivar's isn't a landmark, it ought to be. Serving local seafood for 75 years, it is one of the most successful restaurants in the Pacific Northwest. With their first cookbook, they serve up home-cooking recipes from the restaurant's extensive repertoire of seafood dishes. Ivar's has a lively history of creative self-promotion, from their wild, giant dancing clam ads to their announced plan to introduce the iSpoon in 2015. The cookbook contains 60 of Ivar's best recipes, tantalising photography and a gathering of anecdotes and ephemera from three-quarters of a century of restaurant adventures, marketing feats and pranks and dedication to serving its customers.