Name: Propaganda & Persuasion By Garth S. Jowett
SKU: 9781506371344
Price: 64.99 USD
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Propaganda & Persuasion Summary

Propaganda & Persuasion by Garth S. Jowett

Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help readers understand information and persuasion so they can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasionprovides an original model that helps students analyze the instances of propaganda and persuasion they encounter in everyday life.

New to the Seventh Edition:

New coverage of social media as a disseminator of propaganda offers readers an up-to-date perspective.
The book's four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns.
New coverage of how a propaganda case study can be structured to reveal the components of a campaignallows students to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies.
Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation.
Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen student understanding.
New illustrations and photos add a unique visual dimension that helps readers conceptualize methods of persuasion and propaganda.

About Garth S. Jowett

Garth S. Jowett is a professor of communications at the University of Houston. He obtained his PhD in history and communication from the University of Pennsylvania. He has served as the director for social research for the Canadian government's department of communication and has been a consultant to various international communication agencies. He has been widely published in the area of popular culture and the history of communication. His book, Film: The Democratic Art (1976), was a benchmark in film history. His other publications include, Movies as Mass Communication, Children and the Movies: Media Influence and the Payne Fund Studies, and Readings in Propaganda and Persuasion, co-edited with Victoria O'Donnell. He is on the boards of several communication and film journals. Victoria O'Donnell is Professor Emerita and former director of the University Honors Program and Professor of Communication at Montana State University-Bozeman. She also taught a seminar in television criticism for the School of Film and Photography at Montana State University. Previously she was the chair of the Department of Speech Communication at Oregon State University and chair of the Department of Communication and Public Address at the University of North Texas. In 1988 she taught for the American Institute of Foreign Studies at the University of London. She received her PhD from the Pennsylvania State University. She has published articles and chapters in a wide range of journals and books on topics concerning persuasion, the social effects of media, women in film and television, British politics, Nazi propaganda, collective memory, cultural studies theory, and science fiction films of the 1950s. She is also the author (with June Kable) of Persuasion: An Interactive-Dependency Approach, Propaganda and Persuasion (with Garth Jowett), Readings in Propaganda and Persuasion: New and Classic Essays (co-edited with Garth Jowett), Television Criticism, and Speech Communication. She made a film, Women, War, and Work: Shaping Space for Productivity in the Shipyards During World War II, for PBS through KUSM Public Television at Montana State University. She has also written television scripts for environmental films and has done voice-overs for several PBS films. She served on editorial boards of several journals. The recipient of numerous research grants, honors, and teaching awards, including being awarded the Honor Professorship at North Texas State University and the Montana State University Alumni Association and Bozeman Chamber of Commerce Award of Excellence, she has been a Danforth Foundation Associate and a Summer Scholar of the National Endowment for the Humanities. She has taught in Germany and has been a visiting lecturer at universities in Denmark, Norway, Sweden, and Wales. She has also served as a private consultant to the U.S. government, a state senator, the tobacco litigation plaintiffs, and many American corporations. She is an active volunteer with Intermountain Therapy Animals, taking her Golden Retriever, Gabriel, to the elementary schools where the children read to the dog in the R.E.A.D. program. She writes children's stories about Gabriel. She is currently writing a novel about Ireland.

Preface Acknowledgments Chapter 1. What Is Propaganda, and How Does It Differ From Persuasion? Propaganda Defined Jowett and O'Donnell's Definition of Propaganda Forms of Propaganda Subpropaganda/Facilitative Communication A Model of Propaganda Propaganda and Persuasion Rhetorical Background and the Ethics of Persuasion Propaganda as a Form of Communication The Demagogue/Propagandist Overview of the Book Chapter 2. Propaganda Through the Ages Ancient Greece and Alexander the Great Imperial Rome Propaganda and Religion The Rise of Christianity The Crusades The Reformation and Counter-Reformation The Emergence of Propaganda The American Revolution The French Revolution and Napoleon Propaganda in the 19th Century: The American Civil War Chapter 3. Propaganda Institutionalized The New Audience The Emergence of Mass Society The Emergence of the Propaganda Critique The New Media Advertising: The Ubiquitous Propaganda Propaganda and the Internet: The Power of Rumor Chapter 4. Propaganda and Persuasion Examined The Modern Study of Propaganda and Persuasion Research in Propaganda and Persuasion The Influence of the Media Cultural Studies Collective Memory Studies Summary Chapter 5. Propaganda and Psychological Warfare World War I and the Fear of Propaganda The Interwar Years, 1920 to 1939 World War II Post-World War II Conflicts The 1991 Gulf War: Mobilization of World Public Opinion A New World of Propaganda, 1960 to 2018 Public Diplomacy Chapter 6. How to Analyze Propaganda The Ideology and Purpose of the Propaganda Campaign The Context in Which the Propaganda Occurs Identification of the Propagandist The Structure of the Propaganda Organization The Target Audience Media Utilization Techniques Special Techniques to Maximize Effect Audience Reaction to Various Techniques Counterpropaganda Effects and Evaluation Chapter 7. Propaganda in Action: Four Case Studies Case Study 1: Women and War: Work, Housing, and Child Care Case Study 2: Propaganda and Climate Change: The Heartland Institute Case Study 3: Big Pharma: Marketing Disease and Drugs Case Study 4: Pundits for Hire: The Pentagon Propaganda Machine Note Chapter 8. How Propaganda Works in Modern Society A Model of the Process of Propaganda The Process of Propaganda Generalizations Appendix. Cyber Propaganda Cyberspace The Social Internet Hackers How Stolen Data Feed the Propaganda Enterprise The Transparency Agenda Fake News and Politics Cyberspace: An Echo Chamber for Conspiracy Theories and Misinformation? Digital Propaganda and Information Access Note References Author Index Subject Index About the Authors

Additional information

Sku

CIN1506371345G

ISBN 13

9781506371344

ISBN 10

1506371345

Title

Propaganda & Persuasion by Garth S. Jowett

Author

Garth S. Jowett

Condition

Used - Good

Binding type

Paperback

Publisher

SAGE Publications Inc

Year published

20181022

Number of pages

416

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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Propaganda & Persuasion Summary

Propaganda & Persuasion by Garth S. Jowett

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