Andrea Shepard is an Associate Professor of Strategic Management and Economics at the Graduate School of Business at Stanford University. Professor Shepard has taught strategic management, technology strategy and competitive strategy courses for MBA's and in executive education. She has served as a Co-Editor of the Journal of Industrial Economics, the Journal of Economics and Management, and as an Associate Editor for Business Policy at Management Science. She is a Research Associate at the National Bureau of Economic Research and has served on the Program Committee for the Econometric Society. Prior to joining Stanford's GSB, she was a member of the Economics Department faculty at the Massachusetts Institute of Technology. Professor Shepard has a Ph.D. in Economics from Yale University.
Joel Podolny is the William R. Timken Professor of Organizational Behavior and Strategic Management at the Graduate School of Business at Stanford University. He has taught MBA, executive, and Ph.D. courses in the areas of organizational behavior, organizational design, strategy, and global management. He is currently the Associate Dean for Academic Affairs. He served as consulting editor for the American Journal of Sociology. His articles have appeared in the Strategic Management Journal, Administrative Science Quarterly, American Journal of Sociology, and American Sociological Review. Professor Podolny has a Ph.D. in Sociology from Harvard University.
2. Business Strategy.
3. Competitive Advantage.
4. Internal Context: Organization Design.
5. Organization and Competitive Advantage.
6. External Context: Industry Analysis.
7. The Spectrum of Competition and Niche Markets.
8. Competition in Concentrated Markets.
9. Entry and the Advantage of Incumbency.
10. Creating and Capturing Value in the Value Chain.
11. Strategic Management in a Changing Environment.
12. Strategy in Markets With Demand-Side Increasing Returns.
13. Globalization and Strategy.
14. Corporate Strategy: Managing for Value in a Multibusiness Company.
15. The Strategy Process.
Appendix: Applying Game Theory to Strategic Management.
Credits.
Index.