This small volume is one in a series of 20 books in the AVA Fundamentals series. This second edition (1st ed., 2003) includes new examples of the principles (including their historical origins) of print and digital design. Color-coded chapters provide an imaginative layout. The book includes examples of design projects that illustrate specific concepts and terminology. Contact information for design firms, given at the end of the book, is a good source of current information for students. Each chapter concludes with two student exercises. A Working with Ethics section at the end of the book provides a case study that encourages readers to consider ethical issues in the work of graphic design. This up-to-date textbook is reasonably priced and would be a good reference for graphic design students. Schools with programs in graphic design would do well to consider the entire series. Summing Up: Recommended. Lower and upper-level undergraduates, graduate students, and faculty. * N. M. Lambert, University of South Carolina Upstate, Choice review February 2012 *
I am using this as a introduction text for Interactive Media design students on aspects of Visual Design. The book is written in an easy to read and easily referenced format with plenty of examples. It covers the basic elements of visual design, type, image, layout and publishing well and will form the basic foundation of visual literacy for my students. This will enable them to apply and transfer these rules across screen media. * Joyce Yee, Senior Lecturer in Design, Northumbria University, UK *
Excellent background reading for graphic design students as it contains an introduction to and concise description of all key aspects of the discipline from layout and colour through to formatting and printing. * Dave Caton, Swindon College, School of Art, UK *
Excellent breakdown of print history and processes. I particularly liked the in book examples of print finished such as emboss and varnish. Very useful for students. * Aaron Kenny, Raffles University Iskandar, Malaysia *
