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The Production Manual Gavin Ambrose

The Production Manual By Gavin Ambrose

The Production Manual by Gavin Ambrose


$11.69
Condition - Very Good
Only 1 left

Summary

"The Production Manual" provides students with the practical knowledge necessary to print and produce creative work. It covers various areas that fall under the remit of graphic design including exhibition, packaging and signage.

The Production Manual Summary

The Production Manual: A Graphic Design Handbook by Gavin Ambrose

This hands-on guide allows graphic design students to apply the knowledge acquired during their course. Essential production methods are covered in detail, providing clear descriptions of the various technical processes involved in design for print, exhibition stands, packaging and signage. The book tackles issues such as image resolution, printing techniques and platemaking, and demonstrates how to achieve difficult effects such as duotones and halftones. The text is supported throughout by examples of work taken from the best of contemporary design.

About Gavin Ambrose

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.

Table of Contents

How to get the most out of this book. Introduction. Design basics: Measurements; Standard sizes; Layout. Elements: Image types; File types; Working with images; Image manipulation; Type. Colour: Basic terminology; Colour management; Colour correction; Creative colour; Colour in print; Colour on screen. Pre-press: Resolution; Scanning; Creative techniques; Artwork; Imposition; Proofing. Production: Printing; Print processes; On-press; Paper. Finishing: Binding; Special techniques; Laminates and varnishes; folding and trimming. Glossary. Conclusion. Index. Acknowledgements and contacts.

Additional information

GOR003255610
9782940373635
2940373639
The Production Manual: A Graphic Design Handbook by Gavin Ambrose
Used - Very Good
Paperback
Bloomsbury Publishing PLC
2008-05-26
192
Winner of British Book Design & Production Award Tertiary Education 2008
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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