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Media Psychology Gayle Brewer

Media Psychology By Gayle Brewer

Media Psychology by Gayle Brewer

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Summary

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.

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Media Psychology Summary

Media Psychology by Gayle Brewer

This edited textbook brings together broad and cutting-edge coverage of the core areas in media psychology for undergraduate, introductory-level students. Covering persuasion and influence, interaction with the media, and representation, the authors draw on specific campaigns and studies to introduce readers to key issues in this fascinating field.

Media Psychology Reviews

This is a much-needed and integrative introductory textbook. It provides a succinct overview of the different psychological theories that ground media psychology research, without sacrificing the complexity of the field or the many questions that arise in a rapidly evolving media landscape. I will definitely incorporate it into my Introduction to Media Psychology course. - Dr Pamela Rutledge, Fielding Graduate University and Director of the Media Psychology Research Center, USA Brewer has made an important contribution to a growing field - this book will provide students with an invaluable grounding in Media Psychology. - Stuart Price, Reader in Media Discourse, De Montfort University, UK The book provides a fascinating guide to media psychology and introduces a range of subjects central to the A-level syllabus. Brewer combines detailed accounts of core areas (e.g. media influence on eating behavior and violence), with contemporary issues (e.g. celebrity worship) in a clear and engaging style. - Laura Hanson, Head of A-level Psychology, Arnold School, Lancashire, UK

About Gayle Brewer

Gayle Brewer is a Senior Lecturer at the University of Central Lancashire, UK. She currently leads the 'Psychology of the Media' module and teaches a range of undergraduate and postgraduate courses. Her research is regularly featured in the National and International press.

Table of Contents

Introduction; G.Brewer and S.Robinson PART I: PERSUASION AND INFLUENCE Media Violence; G.Brewer Health Communication; P.Eckler and E.O'Gara Body Image and Eating Behaviour; B.Gunter and J.Smith Advertising; G.Brewer PART II: INTERACTION WITH THE MEDIA Internet and Interaction; J.Cabiria Computer and Video Games; J.Bryce and L.K.Kaye Celebrity and Parasocial Relationships; R.Lange, J.Houran and L.E.McCutcheon PART III: REPRESENTATION Portrayal of Crime; L.Heath Race and Ethnic Stereotyping; E.Behm Morawitz and D.Ta Gender Stereotyping; N.Signorielli Politics; G.G.Holyk Research Methodology; S.Robinson.

Additional information

CIN0230279201LN
9780230279209
0230279201
Media Psychology by Gayle Brewer
Gayle Brewer
Used - Like New
Paperback
Bloomsbury Publishing PLC
20111107
296
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Media Psychology