For undergraduate-level courses in Introductory Horticulture and Principles of Crop Production. Written from the point of view of the horticulturalist, this comprehensive introduction to horticulture as a science, art, and business explores the four general areas of horticulture - ornamental horticulture, fruit culture, vegetable culture, and landscape architecture - and covers all the essential principles and practices of horticulture pertaining to indoor and outdoor production. The emphasis throughout is on the underlying science - including current technology - and how it is applied in practical horticulture. * Horticulture as a science, an art, and as a business. * Helps students develop a broad understanding of all the dimensions of the field, showing how they are interconnected, and expanding their view of the opportunities available. * An emphasis on the basic principles and practices of horticulture. * Minimizes regional and national biases. * An exploration of the four general areas of horticulture - Ornamental horticulture, fruit culture, vegetable culture, and landscape architecture. * Introduces students to the full range of horticultural topics. * All the essential principles and practices of horticulture pertaining to indoor and outdoor production. * An integration of the underlying science and practice of horticulture - Including current technology. * Extensive illustration program - Features 600 photographs and line drawings with comprehensive captions, and numerous detailed tables. * A consistent pedagogic format in each chapter - Chapter objectives or purpose; Expected outcomes; An Overview; Clear headings and subheadings; Highlighted, defined, and cross-referenced key words and terms; Brief summary; List of literature; List of key words and terms used; Suggested practice activities; Multi-part Outcomes Assessment for self-evaluation - organized at three levels of difficulty to test knowledge of facts and ideas as well as synthesis and application. * Keeps students focused as they study each chapter and provides convenient in-text resources for review and self-assessment. * A glossary.