Now more than ever, business owners need a reality check. As we see the economy flattening and businesses struggling to stay afloat, Profits aren't Everything, They're the only Thing is a wakeup call to get your business fundamentals in order. George Cloutier reveals 13 no-nonsense, tough-love maxims that small businesspeople may not want to hear at first, but will thank him for in the end. Among his controversial (yet proven!) ideas: forget teamwork; micromanage like crazy; pay raises are over; fear is the best motivator; and, if your business fails during a recession, it's your fault. His contrarian message, regular media appearances, thriving business, and growing speaking and consulting platform should help the book sell strong out the gate. And despite his in-your-face message, Cloutier is a charming figure who's earned the right to give such candid advice through years of hard work and tremendous success with his own small business.