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The McDonaldization of Society George F. Ritzer

The McDonaldization of Society By George F. Ritzer

The McDonaldization of Society by George F. Ritzer


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Summary

A new edition of one of the most popular sociology books of all time. Now in its 7th edition and celebrating its 20th anniversary, it is an international best-seller than has been translated into over a dozen languages.

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The McDonaldization of Society Summary

The McDonaldization of Society: 20th Anniversary Edition by George F. Ritzer

George Ritzer's McDonaldization of Society, now celebrating its' 20th anniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization. As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out- Burger and Pret A Manger as possible antitheses of McDonaldization. The biggest change, however, is that the book has been radically streamlined to offer an even clearer articulation of the now-famous McDonaldization thesis.

About George F. Ritzer

George Ritzer is Distinguished University Professor at the University of Maryland, where he has also been a Distinguished Scholar-Teacher and won a Teaching Excellence Award. He was awarded the 2000 Distinguished Contributions to Teaching Award by the American Sociological Association and an honorary doctorate from LaTrobe University in Australia. His best-known work, The McDonaldization of Society, has been read by hundreds of thousands of students over two decades and translated into over a dozen languages. Ritzer is also the author of a series best-selling social theory textbooks for McGraw-Hill; McDonaldization: The Reader; and other works of critical sociology related to the McDonaldization thesis, including A Critique of the Global Credit Card Society, Enchanting a Disenchanted World, The Globalization of Nothing, Globalization: A Basic Text, and The Outsourcing of Everything. He is the Editor of the Encyclopedia of Social Theory (2 vols.), the Encyclopedia of Sociology (11 vols.), and the Encyclopedia of Globalization (5 vols.), and is Founding Editor of the Journal of Consumer Culture. In 2014 he published the second edition of Introduction to Sociology with SAGE.

Table of Contents

Chapter 1: An Introduction to McDonaldization McDonald's as an American and a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization Critique of McDonaldization: The Irrationality of Rationality Illustrating the Dimensions of McDonaldization: The Case of Ikea The Advantages of McDonaldization What Isn't McDonaldized? A Look Ahead Chapter 2: The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses? Boom, Boom, Boom? Shopping Centers: Malling America McDonald's: Creating the Fast-Food Factory McDonaldization and Contemporary Social Changes Chapter 3: Efficiency and Calculability Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Reducing Production and Service to Numbers Chapter 4: Predictability and Control Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Interaction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Examples of Control: Birth and Death? Chapter 5: The Irrationality of Rationality: Traffic Jams on Those Happy Trails Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home False Friendliness: Hi, George Disenchantment: Where's the Magic? Health and Environmental Hazards: A Day's Calories in One Fast Food Meal Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at Trough and Brew Chapter 6: Dealing with McDonaldization: A Practical Guide Creating Reasonable Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna Coping Individually: Skunk Works, Blindfolded Children, and Fantasy Worlds Some Concluding Thoughts Chapter 7: Globalization and the Possibility of the DeMcDonaldization of Society? Globalization and McDonaldization The DeMcDonaldization of Society The Internet and DeMcDonaldization Bibliography Notes Index

Additional information

CIN1452226695G
9781452226699
1452226695
The McDonaldization of Society: 20th Anniversary Edition by George F. Ritzer
Used - Good
Paperback
SAGE Publications Inc
20120410
312
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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