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Planning and Management of Meetings, Expositions, Events and Conventions George Fenich

Planning and Management of Meetings, Expositions, Events and Conventions By George Fenich

Planning and Management of Meetings, Expositions, Events and Conventions by George Fenich


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Planning and Management of Meetings, Expositions, Events and Conventions Summary

Planning and Management of Meetings, Expositions, Events and Conventions by George Fenich

For courses in meeting, event, and convention planning.

Current, concise, and insightful-a modern guide to planning successful events

Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

Teaching and Learning Experience

This text will provide a better teaching and learning experience-for you and your students. It provides:

  • Preparation for careers in event planning: The text follows a practical, career-focused approach.
  • Professional insight: Chaptersinclude advice and best practices from numerous industry insiders.
  • Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

Table of Contents

1 Introduction

2 Strategic Planning in Meetings, Expositions, Events and Conventions

3 Meetings and Events as Complex Projects

4 Risk Management for Meetings, Expositions, Events and Conventions

5 Stakeholder Management

6 Accounting and Financial Planning

7 Event Program Planning

8 Planning and Designing the Environment

9 Site Planning

10 Food and Beverage Planning

11 Marketing

12 Promotions Planning

13 Sales Initiatives in the Meetings and Events Industry

14 Epilogue

Additional information

CIN0132610434G
9780132610438
0132610434
Planning and Management of Meetings, Expositions, Events and Conventions by George Fenich
Used - Good
Hardback
Pearson Education (US)
20140213
240
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

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