'I look at the way some women behave when they're dating, and I'm sorry girls, but it's an absolute car crash. The rules of successful dating are simple, but I bet you've been breaking them all.'

After seeing too many of his female friends left all dressed up with nowhere to go, Gerry Stergiopoulos, every woman's ultimate best gay friend, has gone on a quest to understand why so many fabulous women have a catastrophic love life.

Gerry unflinchingly enters a world of waxing, Spanx pants, dodgy self-help books, internet dating, wingwomen and smirting, to bring you his tried-and-tested History Channel technique, his perfect killer one-liners, the ingenious blackjack-based Scottish Shower system, the unbreakable three-month rule and even some sound lessons from his native Greece.

Treat Them Mean and Keep Them Keen is the only dating book that gives it to you straight: it tells you what to hide and just how much to reveal, what to do and when to do it. You might be shocked at what Gerry suggests - but his advice works.