This text explains the author's concept of dream marketing, where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjur up images that take hold in the consumer's collective consciousness, and to attract interest in products and services.
Selling Dreams Summary
Selling Dreams: How to Make Any Product Irresistible by Gian Luigi Longinotti-Buitoni
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GOR003385826
9780684850191
0684850192
Selling Dreams: How to Make Any Product Irresistible by Gian Luigi Longinotti-Buitoni
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