Coverage - offers unrivalled coverage, where no other book offers such breath of topics covered placing events within the wider business/management discourse. It therefore offers an excellent, complete and full general introductory Events Management textbook that can be used throughout the degree, known to students as 'the events management bible'.
Thoroughly revised and updated with one new chapter on events and social sciences and new content on: technology (esports, virtual events, Ai, VR, AR, social media marketing and management and advances in box office and ticketing); crowd management, business ethics, stakeholder management and sustainability.
New case studies throughout that show real life applications and highlight issues with planning events of all types and scales in a range of geographical regions.
New additional online resources including: PPT's, additional case studies, links to video land websites and further discussion questions