Name: Media Effects Research By Glenn Sparks (Purdue University)
SKU: 9781305077478
Price: 19.30 USD
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Media Effects Research Summary

Media Effects Research: A Basic Overview by Glenn Sparks (Purdue University)

Combining intriguing examples with the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, helps you understand the true impact of media today. Known for his engaging, personal narrative style, the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society. The book clearly explains how the effects of mass media are measured and what the latest research has concluded about media's influence on our lives. Cutting-edge coverage includes electronic media's effects on sleep displacement, TV viewing and obesity research, media violence, emotions in cooperative video game play, first- vs. second-order cultivation, agenda-setting theory research, new media's effects on imitative suicides, Internet use statistics, screen time and face-to-face interaction, multitasking, and much more.

About Glenn Sparks (Purdue University)

Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he considers immensely important. He collaborated with Dr. Will Miller on this theme in their book REFRIGERATOR RIGHTS: OUR CRUCIAL NEED FOR CLOSE CONNECTION, which was nominated as a finalist for a 2003 Books for a Better Life Award given by the National Multiple Sclerosis Society. In addition, he is a coauthor with Em Griffin and Andrew Ledbetter on the popular A FIRST LOOK AT COMMUNICATION THEORY. He received his Ph.D. from the University of Wisconsin-Madison.

Preface. 1. A SCIENTIFIC APPROACH TO THE STUDY OF MEDIA EFFECTS. Ways of Knowing. Goals of Science. How are the Goals of Science Achieved? Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 2. SCIENTIFIC METHODS IN MEDIA EFFECTS RESEARCH. Analyzing Media Content. The Sample Survey. The Search for Causal Relationships. The Experimental Method. Controversy about Research Methods. Other Methodological Approaches. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 3. A BRIEF HISTORY OF MEDIA EFFECTS RESEARCH. Setting the Stage. 1929-1932-The Payne Fund Studies. The Invasion from Mars. Early Theory of Media Effects: The Magic Bullet Model. The People's Choice Study: A New View of Media Effects. The Decatur Study: The Two-Step Flow of Communication. The Evils of Comic Books. The Dawn of Television. Many Types of Media Effects. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 4. TIME SPENT WITH MASS MEDIA: REASONS AND CONSEQUENCES. The Uses and Gratifications Perspective. The Problem with Self-Reports. The Raw Numbers: Media Minutes Add Up. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 5. EFFECTS OF MEDIA VIOLENCE. The Presence of Violent Content. The Causal Link Between Viewing Violence and Behaving Aggressively. Desensitization to Violence. What about Video Games? Are They Training Kids to Kill? How Do Violent Video Games Cause Aggression? Why Do People Like Media Violence? Where Does Research on Media Violence Go Now? Why Do So Many People Doubt the Effects of Media Violence? Concluding Comments. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 6. SEXUAL CONTENT IN THE MEDIA. Human Sexuality Brings Out Passionate Opinion. Sorting Out Definitions and Terms. The Commission on Obscenity and Pornography. Research Following the Commission Report. The Meese Commission Report on Pornography. Sex on Prime-Time TV. Sex and the Internet. Control Over Media Content. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 7. MEDIA THAT STIR EMOTIONS. Fright Reactions to Media are Prevalent. Developmental Theory: What Scares One Child May Not Scare Another. Experimenting with the Incredible Hulk. Why is the Paranormal So Scary? Why Do Some Media Fears Linger for So Long? A Theory of Differential Brain Processing. Theory about Emotional Coping: What's a Parent to Do? Is It Fun to Be Scared? Beyond Fear: Other Emotional Reactions to Media. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 8. PERSUASIVE EFFECTS OF THE MEDIA. What Is Persuasion? How Media Messages Persuade Without Even Trying. Intentional Persuasion in the Media. Key Principles of Media Persuasion. Subliminal Persuasion: The Magic Key? Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 9. THE EFFECTS OF NEWS AND POLITICAL CONTENT. Thinking about the News. The Role of Emotion. Another View of News: Do Certain News Reports Cause More People to Die? Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 10. THE EFFECTS OF MEDIA STEREOTYPES. Stereotypical Representations in the Media. Racial Stereotypes. The Imbalance in Media Research on Stereotypes. An Intriguing and Under-Studied Media Depiction: Faces. Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 11. THE IMPACT OF NEW MEDIA TECHNOLOGIES. The Revolution in New Media Technology. Computers and the Internet: Connection or Alienation? Summary. Questions to Focus Your Attention. Key Terms and Concepts. Notes. 12. MEET MARSHALL MCLUHAN: A LESS SCIENTIFIC APPROACH TO MEDIA IMPACT. Is There any Value to Considering Marshall McLuhan? Meet Marshall McLuhan. The Eras of Communication History. The Medium is the Message. The Effects of Electronic Media on Human Beings. Why Does McLuhan's Theory Fail as a Scientific Approach? McLuhan's Influence. Final Reflections. Summary. Key Terms and Concepts. Notes. Important Sources on Marshall McLuhan. Glossary: Theories and Theoretical Concepts Discussed in the Text (By Chapter). Name Index. Subject Index.

Additional information

Sku

CIN1305077474VG

ISBN 13

9781305077478

ISBN 10

1305077474

Title

Media Effects Research: A Basic Overview by Glenn Sparks (Purdue University)

Author

Glenn Sparks (Purdue University)

Condition

Used - Very Good

Binding type

Paperback

Publisher

Cengage Learning, Inc

Year published

2015-01-01

Number of pages

368

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Media Effects Research Glenn Sparks (Purdue University)

Media Effects Research by Glenn Sparks (Purdue University)

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Media Effects Research Summary

Media Effects Research: A Basic Overview by Glenn Sparks (Purdue University)

About Glenn Sparks (Purdue University)

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