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Starting an Online Business For Dummies Greg Holden

Starting an Online Business For Dummies By Greg Holden

Starting an Online Business For Dummies by Greg Holden


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Condition - Very Good
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Summary

Shows readers how take advantage of everything an online business has to offer. This guide offers the tools required to: establish and promote your business; advertise your site; build a business with online auctions; keep your business legal and lawsuit free; and impress customers in the virtual world.

Starting an Online Business For Dummies Summary

Starting an Online Business For Dummies by Greg Holden

You've heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You've been eager to jump right in and take a shot at striking it rich, but you're not quite sure how to get started or if you're business minded and tech savvy enough to succeed. "Starting an Online Business for Dummies" will show you how easy it is to get your ideas off the ground and on the Web. You'll be able to take advantage of everything an online business has to offer, without an MBA or years of experience!This updated, hands on guide gives you the tools you need to: establish and promote your business; advertise your site; build a business with online auctions; keep your business legal and lawsuit free; impress customers in the virtual world; publicize your business with Google, Yahoo!, and Microsoft; conduct electronic payments; and utilize VoIP, site feeds, blogging, and affiliate marketng. You'll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There's also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5th edition of "Starting an Online Business for Dummies" helps you help your business can reach its full potential!

About Greg Holden

Greg Holden is the founder of Stylus Media, which creates Web pages for small businesses. An eBay PowerUser, he has authored more than 35 books and numerous magazine articles.

Table of Contents

Introduction. PART I: STRATEGIES AND TOOLS FOR YOUR ONLINE BUSINESS. Chapter 1: What's New: The Latest Tools for Your Online Business. Chapter 2: Opening Your Own Online Business in Ten Easy Steps. Chapter 3: Choosing and Equipping Your New E-Business. Chapter 4: Selecting Your E-Commerce Host and Design Tools. PART II: ESTABLISHING AND PROMOTING YOUR ONLINE BUSINESS. Chapter 5: Organizing Your Business Site and Attracting Customers. Chapter 6: Optimizing the Shopping Experience. Chapter 7: Accepting Payments. Chapter 8: Providing Customer Service with a Virtual Smile. Chapter 9: Advertising and Publicity. PART III: BUILDING A BUSINESS WITH ONLINE AUCTIONS. Chapter 10: Sourcing for Your Business. Chapter 11: Running a Business on eBay. Chapter 12: Amazon.com and CafePress. PART IV: PROMOTING YOUR BUSINESS WITH GOOGLE, YAHOO!, AND MICROSOFT. Chapter 13: Search Engine Optimization. Chapter 14: Taking Advantage of Google's Tools. Chapter 15: Hosting with Yahoo! and Microsoft. PART V: THE NECESSARY EVILS: LAW AND ACCOUNTING. Chapter 16: Keeping It All Legal. Chapter 17: Online Business Accounting Tools. PART VI: THE PART OF TENS. Chapter 18: Ten Must-Have Features for Your Web Site. Chapter 19: Ten Hot New Ways to make Money Online. Index.

Additional information

GOR002964812
9780470107393
0470107391
Starting an Online Business For Dummies by Greg Holden
Used - Very Good
Paperback
John Wiley and Sons Ltd
2007-04-10
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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