B2B and Beyond: New Business Models Built on Trust by Harry B. DeMaio
In our turbo charged e-environment two or more business entities may simultaneously be each other's customer, supplier, ally, and competitor. How does a B2B survive? This book provides a strong rational and helpful guidance for B2Bs to embrace a new concept called e-trust. E-trust requires a thorough understanding of security, controls, business processes, technology functions, and most importantly the development of collaborative trusting relationships. This is not merely an e-security book. It is business strategy book outlining the new model for B2B success.