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Strategic Marketing Management Helen Meek

Strategic Marketing Management By Helen Meek

Strategic Marketing Management by Helen Meek

Reviews:
$10.00
Condition - Very Good
Only 2 left
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Summary

Includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions. This title is co-written by the CIM Examiner for the Strategic Marketing Management module.

Strategic Marketing Management Summary

Strategic Marketing Management: 2003-2004 by Helen Meek

Each coursebook includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. There is free online revision and course support. Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Strategic Marketing Management Reviews

The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme. Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com) We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels. Alun Epps, CIM Centre Co-ordinator, Dubai University College

About Helen Meek

By Mrs. Helen Meek and Mr. Richard Meek

Table of Contents

Preface; Market-led planning and the strategic marketing process; External analysis; Internal analysis; Auditing tools; Financial analysis and techniques for developing a view of the future; Strategic intent; Creating strategic advantage; Developing a specific competitive position; Implementation and control; Appendices - Guidance on examination preparation; Answers and debriefings; Curriculum information and reading list; Index.

Additional information

GOR002151837
9780750659659
0750659653
Strategic Marketing Management: 2003-2004 by Helen Meek
Helen Meek
CIM Coursebook
Used - Very Good
Paperback
Taylor & Francis Ltd
20030701
304
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Strategic Marketing Management