Affordable and easy to understand, Herbert Zettl's VIDEO BASICS, 7th Edition, is the handiest and most authoritative, current, and technically accurate guide to video production available. Concise yet thorough, this text moves you quickly from video concepts and processes to production tools and techniques and, finally, to the production environment (studio and field, inside and outside) and its effects. A more conceptual framework helps you progress from the idea (what to create) to the image (how to create) on video. You'll come to rely on Zettl's VIDEO BASICS, 7th Edition, for every step of video production.