The ever-growing business of seminars, workshops, classes and conferences is becoming increasingly profitable if you have the right knowledge to market. This text explains how to select seminar topics that sell; design and write promotional materials that get results; select and rent mailing lists; calculate expected direct mail response; select hotels and conference facilities; price your program; and advertise. Howard Shenson is the author of several books, including "The Contract and Fee-Setting Guide for Consultants and Professionals" and "Shenson on Consulting".