Contributors -- Acknowledgements -- Introduction -- PART! THE PRESS AND ITS DISCONTENTS -- CHAPTER 1 Tickle the public: consumerism rules -- /Hugh Stephenson -- CHAPTER 2 The 'tabloiding' of Britain: 'quality' newspapers in the 1990s -- /Michael Bromley -- CHAPTER 3 Demographics and values: what the British public reads and what it thinks about its newspapers -- /Robert M. Worcester -- CHAPTER4 An overview of the current debate on press regulation in France -- /Christophe Texier -- PART II PRESS REGULATION AND ACCOUNTABILITY -- CHAPTER 5 Managing the press in a medium-sized European Power -- /John Tulloch -- CHAPTER 6 Demanding accountability: the press, the Royal -- Commissions and the pressure for reform, 1945-77 -- /Tom O'Malley -- CHAPTER 7 Kith and sin: press accountability in the USA -- /Walter Jaehnig -- CHAPTERS Media quality control in the USA and Europe -- /Claude-Jean Bertrand -- PART III PEOPLE AND PROCESSES IN ACCOUNTABILITY -- CHAPTER9 Interpreting codes of conduct -- /Adrian Page -- CHAPTER 10 Teaching ethics to journalists in the United Kingdom -- /Barbara Thomas -- CHAPTER 11 'Watching the watchdogs'? The role of readers' letters in calling the press to account -- /Michael Bromley -- CHAPTER 12 Democracy under threat -- /Andrew Calcutt -- Appendix 1: The Press Complaints Commission Code of Practice, 1995 -- Appendix 2: The National Union of Journalists' Code of Conduct -- Index.