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Sport Broadcasting for Managers Hunter Fujak (Deakin University, Australia)

Sport Broadcasting for Managers By Hunter Fujak (Deakin University, Australia)

Sport Broadcasting for Managers by Hunter Fujak (Deakin University, Australia)

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Summary

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professionals can manage sport broadcasting as an essential component of their work.

Sport Broadcasting for Managers Summary

Sport Broadcasting for Managers by Hunter Fujak (Deakin University, Australia)

  • The only book to focus on sport broadcasting as a key aspect of sport business and management
  • Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business
  • Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation
  • Explains the central importance of digital media in contemporary sport broadcasting
  • Surveys the international sport broadcasting landscape

About Hunter Fujak (Deakin University, Australia)

Hunter Fujak is Lecturer in Sport Management at Deakin University, Australia.

Stephen Frawley is Senior Lecturer in Sport Management at the UTS Business School, University of Technology Sydney, Australia.

Table of Contents

1. Sport Broadcasting for Managers: Managerial Dimensions, 2. Regulating the Digital Sports Broadcasting Market: New Players; Old Problems, 3. Sport Audience Measurement, 4. Broadcast Production and Logistics, 5. The Economics of Sport Broadcasting, 6. Valuation and Negotiation of Sport Broadcast Rights, 7. International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports, 8. Broadcast Forms and their Managerial Implication, 9. Understanding Media Consumers, 10. Examining the Relationship Between Sport Broadcasting and Sports Betting, 11. Critical Issues and Future Directions in Sport Broadcasting

Additional information

NLS9780367690182
9780367690182
0367690187
Sport Broadcasting for Managers by Hunter Fujak (Deakin University, Australia)
Hunter Fujak (Deakin University, Australia)
New
Paperback
Taylor & Francis Ltd
2022-06-06
158
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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