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The Fashion Business Ian Griffiths

The Fashion Business By Ian Griffiths

The Fashion Business by Ian Griffiths


$4.32
Condition - Very Good
Only 2 left

Summary

It is commonly known that fashion is big business, yet little has been written on the phenomenon of the fashion system. This book unites theory and practice to provide a series of snapshots taken from different perspectives of the fashion business in the second half of the 20th century.

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The Fashion Business Summary

The Fashion Business: Theory, Practice, Image by Ian Griffiths

It is commonly known that fashion is big business, yet given its global significance, little has been written on the phenomenon of the fashion system. Instead, books have tended to focus on dress history, although recently the discipline has taken a more theoretical turn, with a spate of books appearing that analyze the underlying forces motivating fashion. This pioneering book unites theory and practice to provide an integrated series of snapshots taken from different perspectives of the fashion business in the second half of the twentieth century. Featuring contributions by leading experts in three main areas of important debate within the industry - the theory and culture of fashion; design and industry; and image and marketing - the book will be an essential reference for students, practitioners and theoreticians. It addresses such key issues as: the relationship between culture and clothing; the intersection of fashion and modernity; the origins of glamour; the role of creativity and the power of design; the chain store challenge; the age of the thinking designer; retail concepts; and minimalism in fashion. It is certain to be required reading on fashion courses and in related disciplines, including media, cultural and consumption studies.

The Fashion Business Reviews

'It brings an up-dated view from authors who make and sell fashion and those who interpret fashion as a form of cultural production. By challenging some tired old disciplinary boundaries, it sheds light on the complex phenomenon of fashion.'Business History

About Ian Griffiths

Nicola White is Acting Head of Department, Central St Martins College. Ian Griffiths is Professor of Fashion and Visiting Lecturer, Kingston University, Design Consultant MaxMara.

Additional information

CIN185973359XVG
9781859733592
185973359X
The Fashion Business: Theory, Practice, Image by Ian Griffiths
Used - Very Good
Paperback
Bloomsbury Publishing PLC
2000-12-01
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - The Fashion Business