After gaining an MA in philosophy and literature and spending some years as a researcher and writer of lexicon and encyclopaedia entries, I ran the international PR department of one of the largest travel agencies in Croatia. Writing has and always will be a fascination, the thrill of the discipline is felt with my eyes and fingertips. Understanding culture as a phenomenon both tangible and intangible, I was keen on perceiving, investigating and analysing both material and immaterial culture. It pushed me on, furthering my fascination with destination management as a means of storytelling, and assisted my experience of cuisines and wine surely two of the best representatives of any culture. Today, with over 15 years experience in PR and branding communications, I enjoy creating strategies and concepts for wineries and restaurants interested in offering high quality services as well as customer relationship projects. Commercially, the role is synonymous with customer acquisition, but for me it is an invitation to explore landscapes and cultural nuances in order to provide clients with premier experiences of their destinations, indulging them in the local heritage, history and mind-set. I always look to participate in and/or establish international projects, and have had the opportunity to become acquainted with wonderful people all over the world.
