PART I: THINK BASICS
Chapter 1 Principles of Effective Speaking
The Benefits of Effective Speaking
Defining Public and Presentation Speaking
The Public Speaking Tradition
The Key Elements and Guiding Principles
The Dynamic Presentation Model
Effective and Ethical Speaking
Chapter 2 Speaking with Confidence
You Are Not Alone
Understanding Communication Apprehension
Misconceptions About Speaking Anxiety
Building Confidence
Reducing Speaking Anxiety
Practice Matters
Chapter 3 Listening and Critical Thinking
The Challenge of Listening
The Audience's Listening Responsibilities
The Speaker's Listening Responsibilities
The Shared Responsibilities of Speakers and Listeners
What Is Critical Thinking?
The Fallacies of Argument
Critical Thinking Strategies for Speakers
PART II: THINK PREPARATION
Chapter 4 Purpose and Topic
Differentiating Types of Speeches
Determining Your Purpose
Choosing an Appropriate Topic
Beginning Your Research Now
Chapter 5 Audience Analysis and Adaptation
Focusing on Your Audience
Knowing Your Audience
Gathering Audience Information
Adapting to Your Audience
Chapter 6 Speaker Credibility and Ethics
The Power of Speaker Credibility
The Components of Speaker Credibility
Developing Your Credibility
Good Speeches by Good Speakers
The Good Audience
Chapter 7 Speech Setting and Occasion
Logistics
Media Support
Occasion
Appearance
PART III: THINK CONTENT AND ORGANIZATION
Chapter 8 Research and Supporting Material
Supporting Your Content
Testing Your Supporting Material
Documenting Your Content
Chapter 9 Organization and Outlining
Understanding Why Organization Matters
Determining Your Key Points
Outlining
Using the Speech Framer
Choosing Organizational Patterns
Connecting Your Key Points
Organizing Creatively
Chapter 10 Introductions and Conclusions
Introductions as Mini-Speeches
Ways to Begin
Starting Strong
Conclusions as Mini-Speeches
Ways to End
Ending Effectively
PART IV: THINK ENGAGING YOUR AUDIENCE
Chapter 11 Engaging Language
The Nature of Language
The CORE Speaking Styles
Stylistic Devices
Your Language and Your Audience
Chapter 12 Generating Audience Interest
Overcoming Audience Disinterest
The Power of Stories
The Value of Humor
The Benefits of Audience Participation
The Advantages of Immediacy
Chapter 13 Delivering Your Speech
The Role of Delivery
Forms of Delivery
Using Notes Effectively
Components of Vocal Delivery
Vocal Clarity and Correctness
Components of Physical Delivery
Mediated Presentations
Chapter 14 Presentation Aids
The Functions of Presentation Aids
Types of Presentation Aids
Choosing the Medium
Visual Design Principles
Delivering Your Presentation Aids
PART V: THINK SPEAKING IN ACTION
Chapter 15 Speaking to Inform
What Is an Informative Speech?
Informative Communication Strategies
Insider Secrets of Informative Speakers
Informative Speaking in Action
Chapter 16 Speaking to Persuade
Persuading Others
Building Persuasive Arguments
The Elaboration Likelihood Model of Persuasion
Persuasive Organizational Patterns
Persuasive Speaking in Action
Chapter 17 Speaking on Special Occasions
Special Occasion Speeches
Introducing a Presenter
Toasts
Eulogies
Sales Presentations
Humorous Speeches
Question-and-Answer Sessions
Impromptu Speaking
Special Occasion Speaking in Action
Appendix A Speaking in Groups
Group Presentations
Public Group Presentations
Team Presentations
Private Group Presentations
Communicating in Groups
Appendix B Sample Speeches
Abraham Lincoln, Gettysburg Address
George W. Bush, Speech at "Ground Zero"
Julie Borchard, The Sound of Muzak
Regina Smith, What's Fair Is Fair
Nick Jonas, Diabetes Awareness
Hillary Rodham Clinton, Presidential Campaign Concession Speech
