Name: TV Commercials: How to Make Them By Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)
SKU: 9780240805924
Price: 8.24 USD
Availability: InStock

TV Commercials: How to Make Them Summary

TV Commercials: How to Make Them: or, How Big is the Boat? by Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

TV Commercials: How to Make Them Reviews

This book is a step-by-step guide to creating a commercial from a production perspective.
Millionaire Blueprints, Sept/Oct 2006

About Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)

Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.

Introduction; History of Advertising from the Creative Perspective; Client/Agency Relationship; Putting the Material Together; Kinds of Clients and Commercials; Working on Different Budgets; Types of Production Media; The Client; Picking an Agency; The Agency; Who's Who; Shooting on Film; Video Shoot; Animation; Edits; Tests; Internships; Web Sites; Associations

Additional information

Sku

CIN0240805925G

ISBN 13

9780240805924

ISBN 10

0240805925

Title

TV Commercials: How to Make Them: or, How Big is the Boat? by Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)

Author

Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)

Condition

Used - Good

Binding type

Paperback

Publisher

Taylor & Francis Ltd

Year published

2004-10-19

Number of pages

246

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

TV Commercials: How to Make Them Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)

TV Commercials: How to Make Them by Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)

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TV Commercials: How to Make Them Summary

TV Commercials: How to Make Them: or, How Big is the Boat? by Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)

TV Commercials: How to Make Them Reviews

About Ivan Cury (Professor in the Communication Department of California State University, Los Angeles. Producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas.)

Table of Contents

Additional information

Customer Reviews - TV Commercials: How to Make Them