Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business by J.H. Davidson
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Even More Offensive Marketing
Even More Offensive Marketing
$10.00
Condition - Very Good
Only 4 left
SeriesPenguin business
Summary
This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
Even More Offensive Marketing Summary
Table of Contents
Introduction: the offensive marketing approach - POISE. Part 1 Profitable: how offensive marketing builds above-average profits. Part 2 Offensive: offensive vision and attitudes. Part 3 integrated: the integrated marketing approach. Part 4 Strategic: offensive business analysis; developing a distinctive view of the future; developing winning strategies; offensive marketing planning. Part 5 Effective execution: offensive segmentation; offensive brand development; offensive new product and service development; offensive communication; offensive market research; offensive pricing; offensive marketing. PS offensive marketing - the way ahead.
Additional information
GOR001713685
9780140256918
0140256911
Even More Offensive Marketing: An Exhilarating Action Guide to Winning in Business by J.H. Davidson
Used - Very Good
Paperback
Penguin Books Ltd
1997-10-02
608
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us