Part 1 Shifting perspectives - visions of the future: cultural identity in a changing Europe, Lester Borley; heritage in Ireland's tourism recovery, Sean Browne; heritage recreated in the USA - colonial Williamsburg and others, William Tramposch; celebration of enterprise - expos and garden festivals, Brian Evans; asset formation and heritage policy, Peter Howard; here stand our cultural heroes - but have they stood in vain?, Duncan Macmillan; the cultural potency of Scotland, Phillip Hills; theme-park Britain - who benefits and who loses?, Priscilla Boniface. Part 2 Policy and practice - how to focus strategy and action: the pull of cultural assets, Gordon Adams; a strategy for theme trails, David Silbergh et al; the image of a region - the need for a clear focus, Howard Fisher; a heritage strategy for Moray, Alistair Campbell; what price access? - visitor impact on heritage in trust, Trevor Croft; where the shoe hurts - the ecological impacts of tourism, Thomas Huxley; loving them to death - sustainable tourism in national parks, John Anfield; green tourism and farming, Richard Denman. Part 3 Reality or image - the role of heritage interpretation: presenting historic Scotland, Duncan Macniven; marketing our past, David Breeze; interpretation in the Highlands, William McDermott and Ross Noble; interpreting St Andrews, Michael H. Glen; the Braces of Glenlivet - a study of oral history, Priscilla Gordon-Duff; the whisky experience - interpretation and brand identity, Ann Miller; whisky heritage or heresy?, Michael Moss; the role of the museums, Richard Harrison; visual complexity - are we cleaning our heritage to death?, Christopher Andrew. Part 4 Cultural sustenance - making a meal of our heritage: Scottishness in architecture - towards a theory of regional interpretation, Charles McKean; imagination in architecture - art and technology in the context of place, Robin Webster; the Scots language - European roots and local destiny, Sheila Douglas; the image of Scotland in literature, Paul Scott; homecoming of the Deskford Carnyx - after 2000 years of silence, John Purser; European culinary capital - the subversive sausage, Elisabeth Luard; a taste of Scotland's food, Catherine Brown; the food of North-East Scotland, Donald Carney.
