This book examines emerging markets as both an investment option and opportunity. It first looks at what the world's emerging markets are and how they work as an asset class, explaining what this means in principles and how such economies differ from more developed markets, particularly in the wake of the credit crunch and ensuing Western financial crises. It then goes on to examine emerging marketing investing in general, detailing both the attractions and the pitfalls for potential investors, and taking into account such as areas as the demographic, political, economic and social considerations.