The New Language of Qualitative Method by Jaber F. Gubrium (Professor of Sociology, University of Florida)
In recent years, scholars and researchers have moved away from quantitative methods of research and toward qualitative methods, which emphasize questions of meaning and interpretation. Gubrium and Holstein offer a new theoretical view which reintegrates the traditional emphasis on the how and what of social life with a contemporary understanding of the why. The authors demonstrate how their approach may be put into practice in research on family, aging, deviance and social problems, and organizations and institutions.