My Account
Log in Registration
All
Cart
Highlights
Fiction Books
Non-Fiction Books
Children's Books
Rare Books
Music
DVD & Blu-Ray
Video Games
Category
Wishlists
Cart
All
Free US shipping over $10
Trustpilot
Proud to be B-Corp

Retail Strategy Jack Hanrahan

Retail Strategy By Jack Hanrahan

Retail Strategy by Jack Hanrahan

Reviews:
$10.00
Condition - Like New
Only 1 left
Like NewVery Good

Summary

This approach to retail strategy and implementation is structured around the key themes of planning and control. It covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real world experience and relevant management literature.

Retail Strategy Summary

Retail Strategy: Planning and Control by Jack Hanrahan

This new book sets out to provide a structured approach to retail strategy and implementation.
Structured around the key themes of planning and control, the book covers all stages of retail strategy, including analysis, planning, implementation and control, much of which is based on real-world experience with contributions from relevant management literature. The book covers all aspects of retail strategy and implementation from merchandise and customer service through to human resource development, management of the supply chain, and the latest developments in technology. Containing numerous international case vignettes and examples throughout, plus three large assignment case studies for detailed analysis, Retail Strategy is ideal for undergraduates and postgraduates of retailing.

Retail Strategy Reviews

'A well written and realistic book.' - Dr Morgon, University College, Northampton

About Jack Hanrahan

DAVID WALTERS is is an Associate Professor in Marketing in the Department of Business, Macquarie University, Sydney. An experienced academic, he has written seven books on the topic of retailing. He has also worked as a consultant for many years with several top retailing brands.

JACK HANRAHAN is a Retail Operations Manager within an electronics firm. After 20 years of experience in retailing, he now has responsibility for over eighty stores and approximately 1,700 staff.

Table of Contents

The Environment of Retail Strategy.- Background to Strategy: A Review of Recent and Current Approaches.- Operational Management and Strategy.- Performance Evaluation: Appraising Strategic Investment Alternatives and Developing Operating Budgets.- Performance Management: Planning and Control.- Planning and Control: Financial and Marketing Perspectives.- Developing Merchandise Strategy.- Implementing and Monitoring Merchandise Strategy.- Developing Customer Service Strategy.- Implementing and Monitoring Customer Service Strategy.- Retail Format and Trading Environment Strategy Decisions.- Implementing Format and Environment Strategy.- Developing Customer Communications Strategy.- Implementing Customer Communications Strategy.- Human Resource Development.- Managing the Supply Chain.- Managing Information in the Retail Value Chain.- Retail Strategy: Case Studies:Case 1: Freedom Furniture: Deciding Upon a Future Direction.- Case 2: Freedom Furniture: Merchandise Range Review and Decisions.- Case 3: Freedom Furniture: Customer Service Decisions.- Case 4: Freedom Makes an Acquisition.

Additional information

GOR010918891
9780333752357
033375235X
Retail Strategy: Planning and Control by Jack Hanrahan
Jack Hanrahan
Used - Like New
Paperback
Palgrave Macmillan
2000-05-05
448
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

Customer Reviews - Retail Strategy