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Some Personal Background. Basic Facts About the Marketplace. Basics of Psychology. Psychoanalytic Theory. Learning Theory. The Response Sector. Behavioral Consequences. Using the Investor's Quotient. Further Details on Dealing With Trading Problems. Scheduling and Self-Discipline. Trading With the Market TrendWhy it's so Difficult to Do. Advisory Services and Their Roles. Is This Your Positive Mental Attitude. The Broker-Client Relationship. Putting it All TogetherWhere You Fit In. Writings of the Masters. Social Psychology and the Markets. Some Psychological Trading Rules. The Perceptual Factor. Subliminal PerceptionResponse Without Awareness. Stress. Oft Asked Questions. Sexual Aspects of the Market. Using Psychology to Maximize Investment Success. Author and Subject Indexes.